To build on an existing promotion that creates revenue for both the media partner and the hotels involved
The Telegraph Short Breaks promotion has been in existence for 15 years and allows Telegraph readers to take discounted hotel breaks across the country. GFM took over the management of the promotion in 2007 and have successfully added new hotels to the offer and incorporated Irish hotels for the first time as a way of encouraging sales of the Telegraph in Ireland.
Short Breaks delivers revenue for the Telegraph, as hotels wishing to take part have to pay to be included. Smaller hotels pay less than larger ones and chains are discounted based on the number of locations. The promotion has an unusually long redemption period of nine months and the newspaper prints vouchers throughout the year to allow readers several chances to collect and participate.
The promotion launches in the Daily Telegraph in August, a traditionally quiet time for newspaper sales and delivers a circulation spike over a week. Average results as a direct result of the promotion are 64 room bookings per hotel with increased incremental spend on food and drink items.
GFM
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creative design
partner recruitment
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