Create a great token-collect promotion for the Daily Telegraph offering savings on off-peak UK cottage holidays.
Work with the market leader, Cottages4you, to offer the maximum number of cottages and available dates plus create a co-branded website where readers can view cottages' facilities and locations before booking. Readers were required to collect 4 different codewords printed in the paper in order to book online or by telephone.
Cottage holiday brokers such as Cottages4you, benefit from such high profile media activity as it allows them to fill off-peak availability to an older Telegraph readership outside school holidays. Many promotional bookings were extended at normal rates as readers wanted to make their cottage breaks even longer.
Booking revenues of circa £110,000 with an average promotional rate of £250 per booking delivering strong results for the partner.
GFM
concept
creative design
partner recruitment
copy
ts & cs
