Telegraph Dine Out for £10

CHALLENGE:

Create a fine dining promotion for the Daily Telegraph that offers readers the chance to dine out at hundreds of great restaurants for less and delivers a circulation increase for the length of the promotion

GFM SOLUTION:

GFM created the Dine Out for £10 promotion offering readers 2 courses for £10. 4 tokens were required from the newspaper ensuring more copies of the paper were sold.

PARTNER BENEFIT:

The Telegraph benefited from increased sales of the paper over a week. The 700 restaurants signed up to the promotion benefited from increased bookings at quieter times and new customers altogether.

RESULT:

Average bookings ranged from 35 to well over 250 as a result of Telegraph readers collecting tokens from the paper. All participating restaurants details were listed in the paper and on the Telegraph website. GFM run this promotion each January for the Telegraph.

CREATIVE APPLICATIONS:

GFM
concept
creative design
partner recruitment
copy
ts & cs

RESPONSE APPLICATIONS:

GFM
data processing
live operator contact centre