To create an original and fun promotion for the Sun Newspaper. The Sun's "free fish n chips" promotion has been run by GFM since 1989. It was originallly conceived as a typical bit of fun for Sun readers and has become an annual fixture in the paper.
We conceived the Sun's original "free fish n chips" promotion which was a 2 for 1 deal at hundreds of fish and chip shops. We originally wrote to all the fish and chip shops in the UK with the official backing of the Fish Friers Federation.
It was a typical fun promotion which helped Sun readers enjoy a traditional fish and chips dinner for less.
The promotion has run for twenty years and fish and chip shops call us each year to ask when the promotion will run.
GFM
concept
creative design
partner recruitment
copy
ts & cs
GFM
data processing
live operator contact centre
