Sun hols

 

 

MEDIA PROMOTIONS

Go anywhere for £5 with National Express

Challenge:

To generate incremental revenue and develop higher profile for National Express coaches

GFM Solution:

GFM placed a £5 travel anywhere token collect promotion with The Sun newspaper.

Partner Benefit:

The promotion received massive editorial coverage in The Sun newspaper including a four page pullout and TV coverage.

Result:

167,000 tickets sold, resulting in gross revenue of £1.1 million and an increase in newspaper sales.

CREATIVE APPLICATIONS:

GFM
Concept
Creative design
Copy
ts & cs
Recruited newspaper partner

RESPONSE APPLICATIONS:

GFM
Postal applications handled by GFM