Kingfisher wanted to expand distribution through independent curry restaurants and briefed GFM to design a promotion that would engage resturants.
We created a 2 for 1 curry promotion by creating a recruitment pack which was sent out to 3000 independent curry restaurants. Kingfisher offered a free beer with each meal and we negotiated to place the promotion in Maxim Magazine.
The curry and beer promotion was a great fit with the young male readership of Maxim magazine and gave Kingfisher an excuse to talk to curry restaurants who didn't stock Kingfisher without a "hard sell".
Maxim readers loved the promotion, Kingfisher were able to extend their distribution and the 550 participating curry restaurants took an average 37 bookings each.
GFM
concept
creative design
partner recruitment
copy
ts & cs
GFM
data processing
