To create an interesting family promotion for The Sunday Times
GFM developed The International Currency Collection. Bank notes from super inflationary economies were sourced. The bank notes were packaged in clear plastic and tipped into issues of the Sunday Times Magazine. The promotion was supported by interesting editorial on currencies – how money is printed, anti fraud printing etc.
The International Currency Collection was well received by Sunday Times readers and was even mentioned on The Jonathan Ross Show.
Sales of the Sunday Times increased for the five weeks the promotion ran.
Concept
Creative design
Copy
T&C’s
Sourced currency
