To generate incremental sales for the annual visit to Madison Square Garden of the Ringling Bros Barnum and Bailey Circus.
GFM developed a two free ticket promotion which was placed in the New York Daily News, New Yorks largest circulation newspaper.
Ringling Bros received massive editorial coverage in the New York Daily News including an eight page pullout featuring all the circus acts.
75 000 extra tickets were sold for the six week run of the circus and sales of the Daily News increased for the five days the promotion ran.
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