MEDIA PROMOTIONS

SedgwicK

Challenge:

To generate income for Sedgwick Insurance Brokers

GFM Solution:

GFM worked with the Sun Newspaper to raise awareness of Personal Accident Death Insurance in a series of articles which highlighted how underinsured most people are. GFM negotiated Free £10 000 Personal Accident Death Insurance for every Sun reader.

Partner Benefit:

The promotion received massive editorial coverage in the Sun newspaper and Sedgwick benefited from up sales on the free insurance.

Result:

700 000 responses

CREATIVE APPLICATIONS:

GFM
Concept
Creative design
Copy
T&C’s
Recruited newspaper partner

RESPONSE APPLICATIONS:

GFM
Handled by insurance company