At short notice, secure the best value free health club offer for the News of the World
Our good relationships with all of the key health club groups in the UK meant we were the right agency to speak to at short notice. The News of the World's magazine, Fabulous, asked us to locate a national chain to run a month-long free pass to help readers get beach-fit for their summer holidays. We contacted LA Fitness and quickly secured the deal.
The promotion was just what the paper was looking for and LA Fitness were able to secure new trial members at little cost to themselves
The promotion launched in June 2009 and 'uptake of the offer direct into LA Fitness clubs has been hugely successful'
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