To create an engaging Gastropub promnotion for readers of the Daily Express.
We conceived a 2 for 1 deal - created a comprehensive database of award winning gastropubs taken from various sources and put together a recruitment pack which was posted out to prospects. The initial response was followed up with a telephone canvassing campaign that resulted in 500+ gastropubs taking part in the promotion. GFM designed and wrote the editorial for the Daily Express as well as creating a micro site to support the promotion.
The promotion was well received by Express readers and provided participating gastropubs with incremental business.
Participating gastropubs took an average 73 bookings as a result of the promotion and the Daily Express have run the promotion twice to date. 77% of participating gastropubs signed up for year two.
GFM
concept
creative design
partner recruitment
copy
ts & cs
GFM
data processing
live operator contact centre
web & e-commerce solutions
