Sun hols

 

 

MEDIA PROMOTIONS

 

ENJOY ENGLAND & TELEGRAPH: INN ENGLAND

CHALLENGE:

Help Enjoy England and The Daily Telegraph champion the best English pubs

GFM SOLUTION:

GFM were asked by The Daily Telegraph and Enjoy England to recruit English pubs for a 2-4-1 promotion on main courses. We contacted lots of the best traditional pubs in England, signed up 280 of them to take part and supplied all pub details and images to create a 32 page colour supplement dedicated to eating out in England over the summer. Readers had to collect one special voucher from the paper published each day to take up the offer.

PARTNER BENEFIT

The promotion helped Enjoy England in their Inn England campaign to support traditional pubs and gave Telegraph readers a useful guide to hold on to for the summer

RESULT:

The promotion launched in June 2009 with vouchers valid until late August and we've had a great deal of positive feedback so far from participating pubs

CREATIVE APPLICATIONS:

GFM
concept
creative design
partner recruitment
copy
ts & cs

RESPONSE APPLICATIONS:

GFM
data processing
web & e-commerce solutions
live operator contact centre