To create a Bingo game for SuperZeitung readers in former East Germany
GFM developed a Bingo game for readers using page 3 girls from the UK as the theme – GFM was briefed that SuperZeitung readers were interested in TV and sex.
The game mechanic encouraged readers to buy the newspaper every day and different card designs with “new girls” encouraged readers to look out for new cards
Sales of SuperZeitung increased by 40%.
Concept
Creative design
Copy
T&C’s
Arranged printing of cards
