To create a Bingo game for The New York Daily News
GFM developed new Bingo games combining elements of Bingo and Lottery scratch cards. The compelling game mechanic encouraged readers to buy the Sunday paper to get their Bingo card each week and then read the paper every day to get their “scratch off” numbers.
The game mechanic encouraged readers to buy the newspaper every day.
Sales of The New York Daily News increased by 18% and the game has run in various forms for the past ten years.
Concept
Creative design
Copy
T&C’s
Arranged printing of cards
