News

GFM throws weight behind national fitness drive - 01/09/2010

GFM is set to expand after being appointed by healthcare provider Nuffield Health to boost membership of its Fitness and Wellbeing Centres. The contact centre team will manage the recruitment of lapsed members following Nuffield Health’s acquisition of 51 health clubs.

GFM Business Development Director Laura Morrison said: “We will be contacting former club members and offering them great deals to rejoin. As a result of this and other new projects, we will be appointing 14 new staff to our team to help us manage campaigns and deliver excellent results.”

GFM has extensive experience in providing innovative outsourced contact centre solutions for a wide variety of clients and has a 152-seat contact centre at its Colchester headquarters.

Nuffield Health Sales Director Jane Griffiths explained: “Our Fitness & Wellbeing Centres offer a new look at health clubs by providing a comprehensive range of services that you wouldn’t usually find in a gym. As well as fitness facilities, there are on-site health MOTs, professionally trained health advisors, relaxation areas and regular health seminars.

“Because of the extensive changes in the way in which the health clubs operate, we need expert support to reach out to previous members which is why we have chosen GFM and their well-trained contact centre team to help us achieve our aims.”

Daily Mail Fantasy Football is back! - 22/07/2010

After a successful 2009/10 season, the Daily Mail have again teamed up with GFM to provide their Fantasy Football game for the 2010/11 Premier League season. The game has a fresh new look and runs on a similar mechanic to the one that proved so popular last season. The engaging features and a prize fund of £40,000 is sure to keep managers coming back for more! We’re sure it will be a big success again this season. Click here to try the game out for yourself.

Metro Premier League game has arrived - 20/07/2010

The Metro World Cup Fantasy Football game turned out a huge success and Metro have once again chosen GFM to create their new Premier League Fantasy Football game. The Premier League game has the same fresh look as the World Cup game, and more great features. You can now bet against your mates in Mini Leagues, enter cash Tournaments and play a brand new 5-a-Side game – there’s never been more ways to win! Click here to try the game out.

Sun Autumn Holidays from £9.50 - 16/07/2010

The Sun's Autumn Holidays from £9.50 promotion is back for 2010 and has even more breaks than ever before with holidays in the UK, Ireland, France, Spain, Italy, Sardinia, Croatia, Switzerland, Germany, Luxembourg, Austria, Belgium and Holland. GFM recruited 274 UK and European holiday parks, offering breaks in September, October and November for Sun readers. An 8-page editorial supplement supported the promotion in-paper - backed by an innovative and colourful TV advertisement. Click here to see the promotion. Click here to read more about Sun Holidays.

THE Telegraph Fantasy Football is back! - 10/07/2010

We’re delighted to announce the launch of The Telegraph Fantasy Football 2010/11. The ever popular Telegraph game is back for what promises to be another exciting Premier League Season. New features include the ability for Chairmen to restart their Super Leagues from the previous season, more ways to share your team with friends on Twitter and Facebook, and the chance to go head to head with The Telegraph sports writers in their own league. GFM’s promotions team has also put together some great incentives, including; a free copy of the popular Championship Manager 2010 PC game for all managers and a free Dammed United DVD for all Chairmen with over 20 teams in their Super League. Click Here to try the game out for yourself.

Alice in Wonderland marks DVD release with afternoon tea for two - 24/06/2010

GFM are pleased to work with The Telegraph on their latest Afternoon Tea offer. The offer marks the release of Tim Burton's Alice In Wonderland on Disney Blu-ray, DVD and Digital File and gives readers the chance to enjoy delicious afternoon teas at five-star hotels, tea shops, Michelin-starred restaurants and cafés across the UK. Each participating venue, recruited for the promotion by GFM, offers readers a set Afternoon Tea menu for either £10 or £20, for two people. Many establishments are award-winners and offer high tea or champagne tea as part of their offer. The token-collect promotion launched with a guide to all 352 locations around the UK including the five-star Georgian Royal Crescent Hotel in Bath; the Michelin-starred Chetwode Arms pub in Cheshire and the five-star Blythswood Square hotel in Glasgow. Click here to see the promotion.

Football’s coming home! - 17/05/2010

GFM are delighted to announce the launch of Telegraph Fantasy Football World Cup. To capitalise on the greatest show on earth, The Telegraph invites you to pick your 11 superstars from the cream of world football – will you lift the cup? As an added incentive to play, GFM’s Sales Promotion team have created a package of special offers worth over £100 for everyone who enters a team. New features include the ability to share your team on Facebook and Twitter and scoring updates after every match. You can even take on The Telegraph’s Sports Writers in their own special league! Click here to try the game yourself.

Metro Fantasy World Cup launches... - 17/05/2010

After the success of their Premier League game, Metro turn to GFM to create their fantastic fantasy World Cup game. With a fresh new look and the introduction of new pay-to-play elements including poker-style tournaments and the opportunity to place wagers on your mini league, the game is set to make the World Cup even more engaging! Coupled with regular email newsletters (authored and despatched by GFM), the game provides an excellent CRM opportunity and drives editorial links. Click here to try the game yourself.

Cricket’s back! - 20/04/2010

Spring is here and that means it’s the start of the domestic cricket season. Once again, The Telegraph turns to GFM to deliver their summer-long challenge, Telegraph Fantasy Cricket. Based exclusively around the County Championship, the game allows Telegraph readers the chance to follow their county heroes in the most traditional form of the game. New features include the ability to share your team on Facebook and Twitter. You can even play against the mighty Phil Tufnell is his own special league! Click here to try the game yourself.

Fore! Fantasy golf tees off for US Masters - 31/03/2010

As Tiger Woods returns to competitive play at next week’s US Masters in Augusta, GFM are proud to announce the launch of Telegraph Fantasy Golf. The game was created in just a few days, to capitalise on the surprise announcement from the world’s greatest golfer. The build also saw the integration with two new partners for payment processing and age verification and the site was re-skinned to support two affiliate partners too. We love a challenge! Click here to try the game yourself.

Radio Times Fine Dining from £10 - 09/03/2010

GFM are pleased to announce the launch of the first Radio Times Dining promotion since 2004 – ‘Fine Dining From £10’. We’ve signed up some top restaurants across the UK to offer 2 course meals for £10 or £20 for Radio Times readers. This offer includes a range of cosy country pubs, slick city diners and even restaurants with Michelin-starred chefs. Running from 9th March to 30th June this will be promoted on a number of occasions throughout this period. GFM have created a listings site for Radio Times which links directly from their website and updates directly from our database so any changes can be made in real time without the need to update static PDF documents or requesting IT input. Click here to view the promotion.

GO! GO! GO! Metro Fantasy F1 is back... - 01/03/2010

After the last year’s success, Metro’s fantastic fantasy game is back for another season of Formula One thrills and spills. Our unique game concept keeps managers at the heart of the action by combing a traditional team mechanic together with the added challenge of race day predictions. The game provides a engaging challenge and draws managers back to the site on no less than four times each week. Coupled with pre-race/post race email newsletters (authored and despatched by GFM), the game provides an excellent CRM opportunity and drives editorial links. Click here to try the game yourself.

2 Free Tickets to Alton Towers with The Sun - 27/02/2010

Once again, The Sun turns to GFM to manage the fulfilment of applications for tickets for its ever-popular Alton Towers free ticket offer. Readers collect 7 tokens form the newspaper, then submit a SAE, together with their five choices from the 11 date bands available. With 180,000 applications expected by post, GFM will verify all applications and despatch a pair of tickets to each reader, matching them with the chosen date band. GFM’s ability to handle high volume redemption will enable all tickets to be despatched in just a few days, with comprehensive daily redemption updates being provided to The Sun and Alton Towers. Click here to see the promotion

The Sun's European Holidays are back for 2010! - 17/02/2010

The Sun's European Holidays from £9.50 offer is back for 2010, featuring holiday parks in France, Spain, Italy, Holland, Belgium, Luxembourg, Croatia and Slovenia. 157 European parks were recruited by GFM, offering Sun readers European breaks in April, May, September and October from just £9.50pp or £19.50pp including a return Dover-Calais ferry crossing, plus some summer breaks from just £15pp. An 8 page editorial supplement supported the promotion in-paper. Click here to see the promotion

Telegraph Issues Champions League Challenge - 28/01/2010

GFM are delighted to once again provide an exciting web site game for Telegraph readers, based around the Champions League knockout stages. Promoted at a time when there is little competition in the market, the game is sure to attract a high number of entries as it provides a new challenge for the 2nd half of the season. The game also provides the platform to launch the 2010 Fantasy Games Season Ticket, enabling readers to pre-purchase credits in upcoming fantasy games, including County Cricket, the World Cup and the Premier League. Click here to try the game yourself.

Win a Dream Caravan with The Sun - 27/01/2010

GFM created this fabulous competition for The Sun to complement the Spring £9.50 Holidays offer. One lucky reader will win a fabulous ABI St David caravan holiday home worth up to £40,000 - and the prize also includes siting and the first three years’ pitch fees paid for! The winner can choose to site their caravan at one of 95 top holiday parks in England, Scotland or Wales. A 4-page editorial supplement supported the promotion in-paper. Click here to see the promotion.

Sun Holidays are back! - 19/01/2010

The Sun's Holidays from £9.50 promotion is back for 2010 and has even more breaks than ever before with holidays in the UK, Ireland, France, Spain, Germany, Italy, Holland, Belgium, Slovenia, and Luxembourg. GFM recruited 305 UK and European holiday parks, offering breaks in 2010 for Sun readers. An 8-page editorial supplement supported the promotion in-paper - backed by an innovative and colourful TV advertisement. Click here to see the promotion. Click here to read more about Sun Holidays.

Scrum down! It’s fantasy Six Nations time... - 18/01/2010

GFM have extended the fantasy games offering for Metro by launching a free to play fantasy game, based around the upcoming Six Nations tournament. Readers are challenged to pick a team of 15 players to create the ultimate rugby team.  With £10,000 up for grabs, it’s sure to attract even more than the 40,000 teams entered last year.  Plenty of transfer opportunities will keep readers coming back to the site during the tournament, driving all-important web traffic and exposing readers to up to minute editorial coverage. Click here to try the game yourself.

Telegraph issues challenge with 2010 Predictor - 23/12/2009

GFM are delighted to create a brand new prediction game for The Telegraph, giving readers the opportunity to win £100,000 by predicting the outcome of 10 major sporting events in 2010. Covering the World Cup, The Ryder Cup, Wimbledon, the Boat Race and many more, the game offers Telegraph readers to chance to forecast the future. This pay to play game will be promoted during the Christmas period, a time of very heavy traffic on the website and will drive significant revenue. Click here to try for yourself.

RADIO TIMES SHORT BREAKS – 24/12/2009

GFM are pleased to announce the launch of the first ever Radio Times Short Breaks promotion. We’ve signed up hundreds of great hotels across the UK to offer discounted stays for Radio Times readers. The offer is pre-promoted in the prestigious Christmas edition of the Radio Times and launches at the end of December for 3 months. GFM have created a listings site for the Radio Times which goes live on Christmas Eve. Click here to view the promotion
 

GFM PROVIDES INNOVATION WITH WEEKLY FANTASY FOOTBALL GAME - 17/11/09

GFM are delighted to deliver a brand new game for The Telegraph. TFF Weekly gives players the chance to play a new game every week, with cash prizes on offer. Each pay to play game lasts just one weekend and allows entrants to pick footballers from Serie A, La Liga and of course, the Premier League, choosing one player from each of the 11 nominated fixtures. This innovative game format will give entrants a brand new challenge and creates a regular revenue stream and increased page impressions for The Telegraph. Click www.fantasyfootball.telegraph.co.uk/ to try the game yourself.

RON'S BACK! SUN WEEKEND DREAM TEAM RETURNS - 23/09/09

Cult-hero Ron Manager is back for a 3rd season of Weekend Dream Team, The Sun’s hugely popular weekly fantasy football game. This innovative game, incorporating traditional fantasy football values with ‘lottery-style’ game-play, is a must for anyone looking for a quick win and the format encourages multiple (paid) entry. Every weekend is a new game, with £10,000 up for grabs. Game-play is enhanced by the use of flash technology and new features this year include the ability to ‘Optimise’ team selection, make more substitutions and even play a special game on International weekends. Click www.weekenddreamteam.com to try the game yourself.

Trio of new fantasy games for Telegraph - 23/07/2009

As the new football season fast approaches, GFM have launch three impressive ‘pay-to-play’ fantasy football games for The Telegraph. Telegraph Fantasy Football is a traditional 11-man game, whilst Squad Manager adds the additional challenge of managing an 18-man squad. Both games are based around the Premier League and FA Cup, whilst the 3rd game is based exclusively around Championship teams. All games are accessible by a single portal and players can purchase credits in each game by purchasing a Season Ticket, giving discounted entry. Click here to try the games yourself.

Metro and Daily Mail join forces for fantasy football - 25/07/09

After a hugely successful first year with Metro, GFM were asked to put together fantasy football game that would also include stable-mate, The Daily Mail, for the 2009/10 Premier League season. Creating two distinctly different web sites, that link to a single fantasy game engine, has enable both newspapers to retain the individual identity of their fantasy football games, whilst benefiting from reduced operational costs and a shared prize fund. GFM are delighted to add The Daily Mail to it’s impressive client list. Click Metro Fantasy Football or MailOnline Fantasy Football to see the games.

The Sun Help for Heroes campaign reaches £600k - 01/02/09

With an impressive 175,000 charity wristbands sold and £600,000 raised so far, GFM are proud to continue to run The Sun newspaper Help for Heroes campaign. Help for Heroes provides practical, direct support for wounded serving servicemen and women. Click here for details.