WHERE'S MY NEAREST

Brewers Fayre

CHALLENGE:

To provide an automated restaurant locator line for Brewers Fayre customers.

GFM SOLUTION:

An automated “Where’s My Nearest” IVR solution was developed. The system identified the customers telephone number and offered a selection of their nearest restaurants with directions.

PARTNER BENEFIT:

This service was previously performed by Whitbread’s’ call centre so an automated service was more efficient for the customer and Whitbread. GFM also provided an analytics package so the client could track advertising response.

RESULT:

A neat and simple way for customers to find their nearest Brewere Fayre restaurant which also saved the client money.

CREATIVE APPLICATIONS:

GFM
Concept and design.
Reporting to monitor marketing.
Supplementary services to offer directions

RESPONSE APPLICATIONS:

GFM
Location based software
IVR system
Multiple lo-call advertised numbers