To offer IVR and SMS premium rate services across a range of Bauer titles.
We provided a seamless changeover from the previous supplier and a fresh approach to managing services and driving revenue. Mobile services were introduced and a monitoring system for the performance of telephone numbers delivered to partner call centres.
Premium rate SMS not only introduced a new revenue stream but provided an up to date entry channel and a new method of reader interaction.
An increase in revenue and response numbers to competitions. Data-capture services through our fulfilment operation have added to Bauer’s CRM system.
GFM
Concept
Tariff advice
Account Management
New revenue stream
Copy advice and approval
GFM
IVR infrastructure and phone numbers
Mobile services and short codes
Transcription services
National rate number management
All premium rate tariffs
