Budweiser created an on-pack competition to win Budweiser branded camper vans. Premium rate and free entry routes were needed which gave entrants an equal chance of winning.
We built a micro site for free entry and an IVR system for premium rate entry. The IVR system and web site were synchronised to offer an equal chance of winning regardless of entry method.
Budweiser were provided with an elegant solution for their on-pack competition.
IVR and web services offered side by side enabling winners to be picked fairly.
GFM
Concept and design
Central Probability Engine
Script creation and voice-over
GFM
IVR premium rate
Web hosting
Probability server
Management Information Statistics
