To extend The Sun’s Dream Team brand to attract new players, drive revenue and create regular, multiple winners.
Recognising game-players thirst for a quick win, GFM developed an exciting ‘instant-win’ game based around Premiership matches played over a weekend, delivering guaranteed cash winners each Monday. Flash technology was used to give the game a scratchcard ‘reveal’ feel.
Weekend Dream Team has taken a hugely popular traditional fantasy game and exposed it to a different type of game player who has a closer affiliation to gambling. Result: A new style of game has been created, encouraging multiple paid entry each week, driving both significant revenue and reader interaction.
GFM
concept
creative design
copy
T&Cs
GFM
web and e-commerce solutions
live operator contact centre
