To re-establish The Times as a force in the traditional, pay-to-play, player-based fantasy football market.
Recognising The Times’ wide base of readership, GFM devised a game which incorporated both English and Scottish Premier League players, with a unique game-play element allowing ‘player loans’. An exclusive free-to-play weekly game was also included to drive weekly interaction.
GFM’s ability to create bespoke games for its partners gave The Times the opportunity to re-enter the pay-to-play market with a unique offering.
The game is been regarded by many players as the definitive fantasy football challenge.
GFM
concept
creative design
copy
ts & cs
GFM
data processing
web & e-commerce solutions
live operator contact centre
