To continually evolve the Telegraph’s fantasy game offering to drive reader interaction and revenue.
During a partnership lasting 12 years, GFM has ensured that the Telegraph has stayed at the forefront of fantasy game development. GFM pioneered Premium Rate telephony interaction and exploited of the birth of online and SMS gaming, whilst at the same time maintaining the traditional postal route.
Working in partnership with GFM’s dedicated gaming team, the Telegraph firmly established itself as a leading player in the pay-to-play market.
Constant evolution resulted in consistent year on year growth for both initial sign up and season-long interaction, driving significant entry fees and on-line ad revenue.
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