To create amore engaging game to improve both initial sign up and retention of players throughout the season
Create a dramatically improved look and feel to the game, with intuitive navigation to aid sign up. Add new game functionality including ‘auto substitutions’. Implement CRM programme including twice weekly e-comms to game database to drive interaction.
Access to GFM’s extensive expertise in creating games over 15 years. GFM provide ‘full service’ management of the game.
Number of teams increased by 33%. Page impressions increased by 43%
GFM
concept
creative design
copy
T&Cs
GFM
web and e-commerce solutions
live operator contact centre
