To create a new style of fantasy game to establish ITV.com as THE home for football.
GFM created a game that harnessed the playability of a fantasy game and the excitement of spread betting. Viewers were invited to ‘Tackle Townsend’. Andy Townsend made various benchmark predictions for matches each week (eg. Time of first goal) and viewers had to predict if the actual outcome would be more or less.
The game was ITV’s second unique free-to-play game. Regular e-comms gave ITV the opportunity to highlight ‘Live on ITV’ matches, which scored double points in the game.
Many thousands of viewers enjoyed the simplicity of this unique game, which encouraged them to visit the website on may occasions during the week.
GFM
concept
creative design
copy
ts & cs
GFM
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