To create a challenging online fantasy game to create greater stickiness on the itv.com website and drive additional benefit from it’s TV rights.
GFM created an exclusive F1 game that encouraged viewers to interact on numerous days over the race weekend. A ground breaking game was devised that combined elements of a traditional fantasy games and prediction games.
Viewers were drawn to the site on 4 consecutive days over the race weekend, exposing them to ITV’s in-depth editorial coverage.
Over 95,000 teams participated, generating huge levels of page impressions.
GFM
concept
creative design
copy
ts & cs
GFM
data processing
web & e-commerce solutions
live operator contact centre
