Sun hols

 

 

SPORTS GAMES

Daily Star Fantasy Football

Challenge:

To engage Daily Star readers to interact regularly with the newspaper by harnessing interest in football.

GFM Solution:

GFM has worked closely with the Daily Star over many years, to offer its readers a great gameplay experience. Recognising that easy access to the web for some readers is difficult, postal and telephone routes for entry and transfers are critical. While many suppliers now offer just web-only games, GFM continues to offer traditional routes to ensure that all readers can get involved.

Partner Benefit:

GFM’s ability to offer web, phone and post interaction though a single game is seen as essential in its fantasy offering.

Result:

Daily Star fantasy football continues to go from strength to strength and adds great value to editorial coverage.

CREATIVE APPLICATIONS:

GFM
concept
creative design
copy
T&Cs

RESPONSE APPLICATIONS:

GFM
web and e-commerce solutions
live operator contact centre