To create a share trading fantasy game based around share trading to encourage readers to take more interest in the share dealing section of the newspaper.
GFM created the original fantasy share trading game! Played exclusively by post (this was the pre-web…) GFM managed postal registration and trading requests. Uniquely, readers had to collect tokens from the paper to allow them to trade. With a weekly trading deadline, it was essential that all ‘deals’ were processed correctly and efficiently.
The game focused attention on The Times’ shared dealing pages, driving reader interest, circulation and increased advertising revenue.
A hugely popular game that set the standard for the fantasy game market. One winner even went on to set up his own investment company!
GFM
concept
creative design
copy
ts & cs
GFM
data processing
fulfilment
