To create an engaging online fantasy game based around share trading, to drive page impressions and reader interaction.
GFM created an on-line share trading game, based around spread betting. Share prices were updated every 15 minutes and readers could trade as often as they liked throughout the day, creating an incredibly sticky game.
ANM benefited from GFM’s wide range of expertise to deliver a ground-breaking fantasy challenge with huge interaction rates. Readers would often stay logged into the game all day, constantly refreshing the trading pages.
Five games of Fantasy Share Trader were run, during which time over 250,000 readers interacted with ANM, during massive page impressions.
GFM
concept
creative design
copy
ts & cs
GFM
data processing
web & e-commerce solutions
live operator contact centre
